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Dolby Theatre Unveils New Name, New Technology [Hollywood, CA]

The Kodak Theatre era came to an end on Monday, as Dolby unveiled new signs proclaiming the home of the Academy Awards to be the Dolby Theatre.

The official unveiling of the large “DOLBY THEATRE” sign on Hollywood Blvd. will take place on Monday evening at 6:00, and the grand opening is scheduled for next Monday, June 18, for the premiere of Pixar’s “Brave.

But all the external signs at the Hollywood & Highland Center theater had been replaced by Dolby signs on Monday morning, when Dolby held a press preview for the new technological advancements it put into the 3,400-seat theater.

The 11-year-old theater is designed to be a showcase for Dolby technology, including the new Dolby Atmos sound system and Dolby 3D projection.

Source: http://www.thewrap.com/movies/column-post/dolby-theatre-unveils-new-name-new-technology-43731

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