Swan Theatre stands the test of time
By Wes Helbling
The Swan Theatre on West Madison Avenue opened in 1935 and has been renovated into a home.
By Wes Helbling
Bastrop Daily Enterprise
New! Tue Jan 12, 2010, 06:00 AM CST
Bastrop, La. –
The Swan Theatre has gone through several transformations since it first opened to movie audiences in the midst of the Great Depression.
The Swan was actually the fourth movie theater in Bastrop. C.J. Goodwin opened the first theater in a modest tin building around 1915. Then, finding success, he built the Princess Theatre in 1920 and the Rose Theatre in 1927.
The Morehouse Enterprise announces Goodwin’s plan to open a fourth theater in the July 4, 1935 edition. The Swan would be located in an existing building on West Madison Avenue formerly occupied by Tisdale & Tisdale, next to the S. Alvin Leopold Insurance office.
Goodwin told the Enterprise the Swan would be “modern and complete in every way,” with a state-of-the-art sound system and a seating capacity of 500 people.
“I believe Bastrop is large enough to support two good motion picture houses,” Goodwin is quoted. “Business conditions are improving and I have faith and confidence in the future of Bastrop.”
The Swan was advertised as a “popular price” theater, that is, more affordable for the average citizen during the lean Depression years.
The Enterprise reports on the grand opening of the Swan in the Dec. 19 and Dec. 26, 1935 editions. Theater manager C.M. Solly went to New Orleans to arrange for a special showing of “Whipsaw” starring Myrna Loy and Spencer Tracy.