In an “Associated Interest”, a great old roof-top sign in Auburn NY has been restored and will be re-lit as part of their Founders’ Day celebration. Now… if the City of Auburn could put that much time and attention into the rotting John Eberson masterpiece Schine Theater sitting on South Street…. (editorial opinion)
The original sign, installed in the 1950s, can be viewed at: http://theoldmotor.com/?attachment_id=11124
Historic ‘Genesee Beer’ Sign in Auburn, NY Restored
Sign set to light the night for the first time in decades on August 13
ROCHESTER, NY – For the first time in more than 40 years, the Genesee Beer sign in downtown Auburn, NY will be illuminated. Installed just prior to the peak of Genesee’s success, the sign has become a popular landmark and exists as a reminder of the Brewery’s historic ties to the region. The Brewery, in conjunction with local beverage wholesaler B.E. Wright Distributing Corp., is hosting a celebration party on August 13 as the sign ‘lights up’ the Auburn sky again.
Founder’s Day, an annual celebration of the historic Auburn area, will be capped with the “Genesee Lights the Night” party at Market Street Park in downtown Auburn, NY. The party, which starts at 7:00 p.m., features live music by That 70’s Band, and of course, ice-cold Genesee Beer, Genesee Cream Ale and Genny Light. The party is open to the public and all are encouraged to attend. At 9:00 p.m., the ‘Genesee Beer’ sign will be lit for the first time since the 1970s. Party guests will have a great view of the sign from Market Street Park.
“The Genesee Brewery has been American-owned and operated since 1878 and this sign is part of our history,” said Janine Schoos, Brand Manager, Genesee Beer. “The Brewery and Genesee Beer have deep roots in Upstate New York and re-lighting the Auburn sign is one way we are showing our continued commitment to our heritage.”
“The sign was originally installed in 1952, when my grandfather and his partner bought the building,” said Mike Speno, owner, Speno Music. “We’re thrilled Genesee is investing in the Auburn community and restoring this important landmark.”
The sign, which sits atop the Speno Music building at 3 East Genesee Street, has not been illuminated since the early 1970s. Instead, the sign letters have been painted the classic Genesee red. The 20’h x 40’w sign has been completely modernized with more than 380 feet of ultra-bright LED rope lights. The LED lights have a lower burnout rate and use less energy, making them a more environmentally friendly and cost-effective choice.