Grauman's Chinese Theatre, Hollywood, CA as seen in 2005 / photo by Javier Ayala

Hollywood, CA – China firm buys naming rights to Grauman’s Chinese Theatre

Chinese TV maker TCL pays more than $5 million for the naming rights to the landmark Grauman’s Chinese Theatre.

Grauman's Chinese Theatre, Hollywood, CA as seen in 2005 / photo by Javier Ayala

Grauman’s Chinese Theatre, Hollywood, CA as seen in 2005 / photo by Javier Ayala from the collection of Theatre Historical Society of America

By Richard Verrier, Los Angeles Times

January 11, 2013, 5:00 a.m.

After 85 years, the world’s most famous movie theater will finally be living up to its name. Chinese TV maker TCL has paid more than $5 million for the naming rights to the venerable Grauman’s Chinese Theatre opened in 1927 by showman Sid Grauman.

The Hollywood Boulevard landmark will now be called the TCL Chinese Theatre, helping the Chinese company raise its profile. The theater is used almost weekly for red-carpet premieres, and draws nearly 4 million visitors a year.

“This is one of the landmarks of North America,” said Hao Yi, vice president of TCL Group. “It can be a bridge to link the cultures of China and North America.”

For the complete story, go to http://www.latimes.com/entertainment/envelope/cotown/la-fi-ct-chinese-theater-20130111,0,1298028.story

Thanks to THS members Ted Gooding and Steve Tepperman for sending this news.

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