Lower ticket prices among changes at downtown theater [Howell, Mich.]

Written by
Jason Carmel Davis


When the 80-year-old Howell Theater reopens Friday, it will come back with the locally filmed action flick “Real Steel” and the drama “The Help.”

The theater will continue to feature new films, according to Holly Gerdom of Howell Theater LLC, who took over management of the theater in early September after the previous owner’s lease expired. The theater has been closed since Aug. 28.

Fans of the Howell Theater will find a few changes.

“The changes we make are going to be changes that benefit the community,” Holly Gerdom said.

Those changes include lowering ticket and concession prices, she said. Tickets for all shows before 6 p.m. will be $4, down from $5.

Tickets for evening shows will be $7 for adults (down from $8), $5 for youths ages 2 through 12th grade and $4 for senior citizens, she said. College students with a valid school identification card will pay $6.50 for admission.

“Our aim in lowering the prices is we want to keep people local,” said Tjader Gerdom, Holly Gerdom’s husband. “We know people go down to (Brighton Towne Square Digital Cinema 20), so we want to give them a reason to stick around in town.”

The Gerdoms have also managed The Lyon Theater in South Lyon since 2009. …

A member of the South Lyon Downtown Development Authority and co-chairwoman of the South Lyon Area Pumpkinfest Committee, Holly Gerdom said she plans to utilize some of the ideas used in revitalizing The Lyon Theater when the Howell Theater reopens. …

Originally constructed in 1927, the Howell Theater has undergone several renovations, most recently in the mid-2000s, and has state-of-the-art digital sound, comfortable seating and a full concession stand with fresh, hot popcorn.

For more information, visit www.thehowelltheater.com or e-mail info@thehowelltheater.com.

For showtimes, call (517) 546-2600.

For the complete article, visit http://www.livingstondaily.com/article/20111006/NEWS01/110060317

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