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New Marquee for Meyer Thr/Green Bay WI

Thanks to JOE ZOLLNER.  Kudos to the Meyer Theatre – they’re doing it right!

http://www.greenbaypressgazette.com/article/20110117/GPG0101/101170444/Meyer-Theatre-to-receive-new-marquee

Meyer Theatre to receive new marquee
Design will include features of Fox’s facade of 1930s

By Scott Williams
Green Bay Press-Gazette
January 17, 2011

Five years after a windstorm destroyed the Meyer Theatre marquee, the historic
Green Bay venue will get a facelift.

Theater officials plan to spend more than $100,000 for a new marquee that will
harken back to the downtown attraction’s original facade of the 1930s.

In contrast to the current rounded sign, the new marquee will be squared,
three-sided and lighted — reminiscent of old-time movie houses.

Although the exterior sign is only one element of the 1,000-seat theater at 117
S. Washington St., officials say it is vital to the venue’s visibility and
personality.

“It’s the front door,” said Rob Riordan, president of the theater’s board of
directors.

The old marquee was destroyed in a March 2006 windstorm that left letters
blowing down the street and panels in pieces on the sidewalk.

The current exterior sign became a low-cost replacement, but officials later
decided it was not a good long-term solution.

Officials are moving ahead with a replacement after receiving financial support
from benefactor Betty Meyer’s foundation and from Reinhold Sign Service Inc. of Ashwaubenon.

Riordan said the project could cost $120,000.

Rob Ott, spokesman for Reinhold Sign, said his company is excited to support the project and provide the labor.

Calling the Meyer a “cornerstone” of downtown Green Bay, Ott said the new
marquee will be a highly visible addition to the central business district.

“There really isn’t anything like this around the city,” he said. “This is a
unique project, just as the Meyer is a unique place.”

The venue opened as the Fox Theatre in 1930. After a run as the Bay Theatre,
including a stint as a movie house, it underwent an $8 million restoration and
returned to live stage productions in 2002.

The new marquee has been designed to look like the Fox Theatre’s original
facade. Standing about 7 feet tall and 36 feet long, it will be equipped with
lighted digital screens that will promote not only the theater’s productions but
other downtown events.

Construction is scheduled to begin in spring and take three months.

Riordan said he hopes to have the new marquee in place before the theater kicks
off its summer season. Giving a nod to the old Fox Theatre is important to the
project, he said.

“This is our showpiece to everybody,” he said. “We want to make sure we’re true
to the heritage of the theater.”

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