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New Sign for Hi-way  Howard B. Haas photo

NEW VERTICAL FOR HIWAY THR, JENKINTOWN, PA.

New Sign for Hiway -- Howard B. Haas photo

Philadelphia THS member Howard Haas shares the news that the Hiway Theatre in Jenkintown, PA, in Philadelphia’s suburbs, installed its new Neon Tower on December 27, 2011. An official lighting ceremony will be free to the public on Sunday January 22, 2011 at 5 PM. Tickets to the catered reception inside the theatre following the lighting ceremony will be for sale from January 4. http://www.hiwaytheatre.org/

 The nineteen foot tall Neon Tower was manufactured by Bartush Signs. Replacing the original vertical sign that was in place from 1940 until the 1980s, the new sign is in the same Art Moderne style and has the same dimensions. The new sign is burgundy with yellow letters, antique gold neon, and aluminum trim.
 
The vertical sign cost nearly fifty thousand dollars. The nonprofit organization that rescued the Hiway Theatre in 2003 and renovated the theatre raised the funds for the sign from private donors, from the Pennsylvania Historic and Museum Commission, the Revitalization Fund/Facade Program Grant administered by the Jenkintown Community Alliance, the borough of Jenkintown, and the Montgomery County 2011 Community Revitalization Program. Next year, in 2013, the Hiway will celebrate its 100th Anniversary!
 
 
 

One Comment

  1. Gary Parks

    Always good to see more neon being replicated. Lately, at least in the Bay Area, there seems to be a trend toward LED lights imitating neon. What customers don’t realize is that the LEDs are encased in plastic tubing, which will degrade due to UV exposure over time. Unless a neon tube is broken, it lasts many, many decades–almost indefinitely. LED tubing sits flush against the surface of the building or sign, whereas neon stands out from it, creating a more magical “floating” look and a better glow on the surface. I recently made a strong case for neon to two heads of a theatre restoration project for one of the theatres to be visited on this year’s Sacramento/Central Valley California Conclave. They seem to have taken my recommendation seriously.

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