Brand new Strand — Changes ahead for historic downtown movie theatre
Thursday, March 25, 2010
By MELISSA MACKEY
Big changes are in the works for the nearly 94-year-old Strand Theatre over the next three years.
Strand operators have announced plans to add three screens, a second box office, a concession stand and to renovate the existing exterior and interior of the historic theatre. The 15-member Strand Theatre and Cultural Arts Association nonprofit governing board that owns the movie house has toiled away for the past year deciding what renovations will be made and how they will be funded.
They decided to utilize a community-supported capital campaign to raise the money, board member and downtown developer Joe Diamond said. With the Strand having 501(c)(3) nonprofit status, all community donations will be tax-deductible. As plans are preliminary, a fundraising amount has not been discussed.
The renovations are planned in the next three years, Diamond said. with the expansion expected to put a jolt in the downtown, he said.
“This will bring people downtown again,” Diamond said. “There’s no need to go to Polaris and see films down there.”
The Strand’s storefront will be renovated, the marquee will be cleaned and a “blade” extending from the marquee with the theatre’s name will be installed. A blade is typical of historic movie houses, an aspect that manager Kara Long is excited about, she said.