In 2005, the Scottdale Showtime faced a dilemma.
Audience attendance was dropping, and the Showtime’s board of directors believed a name change would breathe new life into the more than 100-year-old theater.
Drawing inspiration from the theater’s history, the board changed the name to the Geyer Performing Arts Center (GPAC); a name that reflected the theater’s original name, the Geyer Opera House.
And the change seemed to work because Scottdale’s only community theater has been growing ever since.
“Every year we’ve outdone the previous year’s attendance,” said Brad Geyer, board president. “But we aren’t selling out our shows yet, and until we sell out the shows, we have to keep working. And that’s something that I hope to do with the 25th season.”
This year marks 25 years since the theater reopened in 1988 after being closed down for almost 20 years.