Signature Theater Opens New Performing Space [New York, NY]

A new nonprofit theatre center billed as the city’s largest is now open for business on Manhattan’s far West Side. 

Mayor Michael Bloomberg joined theater leaders and other city officials today for the official opening at the new Pershing Square Signature Center on 42nd Street between Ninth and 10th Avenues.

The complex designed by famed architect Frank Gehry features three theatres, studios, and a cafe.

Its namesake – the Pershing Square Foundation – donated $25 million to the project.

The donation will help it keep tickets prices at $25 for every show over the next 10 years.

“It’s an out-of-body experience. It’s remarkable to see people populating it. It’s a dream come true,” said Founding Artistic Director James Houghton.

“I think there’s a real danger for the theatre that if we don’t’ figure out how the next generation gets to come, it won’t stay vital,” said actor Edward Norton.

Performances start tonight with the first preview of Blood Knot.

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