80 years ago today the first group of movie goers sat in a car to watch the first movie at a drive-in. Brainchild of Richard M. Hollingshead, Jr., a salesman from New Jersey, his idea spawned a national craze that continues today.
During the height of popularity, there were over 4,000 drive-in locations across America. Today, according to the latest 2012 data from the United Drive-In Theatre Owners Association (UDITOA) there are only about 370.
This year, the switch from film to digital threatens the very existence of these beloved icons. Only time will tell if the drive-in can survive this latest challenge.
Need more drive-ins in your life? THS recommends the following links to help you celebrate this truly American past-time. From fine art photographers to a new documentary, these links will give you plenty to celebrate today.
Disappointed there was no celebratory Google Doodle today? Google celebrated the 79th Anniversary with a doodle last year. Check it out here.